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Wholesale Fishing Tackle
for Independent Retailers
Authorized offline distributors can log in to browse full catalog, view tiered wholesale pricing, select products and submit bulk orders for your retail store customers.
How the dealer program works
Access to product pages and wholesale pricing is opened only after your application is reviewed and approved.
01
Apply online
Submit your business details and store information in minutes.
02
Upload verification
Provide your company registration certificate and business license.
03
We review
Our team verifies your documents, typically within 72 hours.
04
Order at wholesale
Once approved, sign in to view prices, pick products and place orders.
Who can get a wholesale account?
Harbor & Reel is a B2B-only program. Accounts are approved for established, physical retail locations. To be considered, you’ll upload:
Company registration certificate
Legal existence of your business
Business / resale license
State sales tax or resale certificate
Store address proof
Utility bill or lease showing physical location
Business contact & tax ID
Contact person, phone and EIN
Dealer story
“The approval flow was simple — we uploaded our license and tax certificate, and within two days we were ordering at wholesale. Freight and restock have been rock solid.”
Why dealers choose us
We protect your margins with minimum advertised price enforcement on our lines.
MAP protection
Flexible MOQs so small shops can stock what actually sells.
Low minimums
3 US hubs, consolidated shipping to reduce landed cost.
Fast freight
A wholesale rep assigned to help with assortment and reorders.
Dedicated rep
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